By Henriette Martel-Lawson
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Additional info for 200 Marketing Ideas for Your Website
Karate Planet is a good example of mouseovers used to add interactivity to the site and to show techniques, products or services in action. com) 29. Problem & solution Provide an alternative product classification for those customers looking for assistance to solve their problem. com 40 Product Information By matching solution to problem, customers are more likely to adopt a recommendation without reference to your competition. Example: Yves Rocher, a cosmetics supplier, guides visitors through their range of products using a Problem & Solution approach.
30 Product Information Product Details 16. Benefits & features To cater for the diverse requirements of your audience, describe products not only in terms of benefits but also in terms of features. Benefits referring to savings, gains and convenience are significant for some visitors but not for others. For them, information such as weight, measurements and dimensions may be more important. g. nowadays, a CD drive with a 1 year warranty could be considered as standard features for a notebook, but a DVD-CD-RW combo, a 3 year warranty and a 17-inch screen, as special features.
Into a library. Each time visitors refer to your library, they familiarise themselves with your site and are exposed to your brand. Consider a ‘Bookmark this page’ button to encourage repeat visits. Example: Doctors Foster & Smith, supplier of pet products, has created ‘The Doctors’ Information Centre’ which acts as their library. com Editorial & Tools 54 and wild birds. Each category has its own index page with links to guides, ‘How to’, comparison grids, articles and tips. The library is extensive and gives in-depth information that encourages bookmarking for future reference.
200 Marketing Ideas for Your Website by Henriette Martel-Lawson