By H. Mock, J. I. Royce, R. F. M. Lubbers, L. Moachon, B. Ogbuagu, T. Gastaut (auth.), E. Denig, A. van der Meiden (eds.)
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Extra info for A Geography of Public Relations Trends: Selected Proceedings of the 10th Public Relations World Congress “Between People and Power”, Amsterdam 3 – 7 June 1985
Not only must information be presented more briefly so that comprehending it takes less time, but it also must be presented in ways that can seize and hold people's attention amid the babble of competing voices. I think that too many people spend too much time piously denouncing this trend instead of trying to cope with it. " But the denunciations don't do much good. In the end, the fact is that communications which are vivid and compelling are going to seize people's attention more readily than those which are not.
13 Whataboutthe important relationship between multiplicity anddiversity in both provision and use? Will more mean more of the same thing, or will there be more variety, more realchoice? 14 Will the changes lead to more access, more participation, more involvement, more democratization, etc. (including democratization of management and editorial functions)? 15 Will the innovations lead to changes in community, and to local or regional identification at bothattitudinal andbehavioural levels? 16 How will the new technology interact with traditional forms of communication, andwhatwilltheimplications be for traditional opinion leaders andgatekeepers?
Thereis no core, no coordination point, no focus. Whatfollows is a first tentative attempt to overcome this. It is by no means comprehensive, but it is hoped thatit will provide whatmight be seenas "conceptual focal points" which, in thelong run, could help us to produce a scheme more capable of being researched and more likely to lead to the establishment of a corpus of knowledge than would a long list of points and questions. Although, in one sense, it is not comprehensive in terms of the enormity of the taskbefore us, in another sense it is toocomprehensive (and too expensive) to be researched in any single research exercise.
A Geography of Public Relations Trends: Selected Proceedings of the 10th Public Relations World Congress “Between People and Power”, Amsterdam 3 – 7 June 1985 by H. Mock, J. I. Royce, R. F. M. Lubbers, L. Moachon, B. Ogbuagu, T. Gastaut (auth.), E. Denig, A. van der Meiden (eds.)