Download PDF by Alan Cooper: About Face. The Essentials of Interaction Design

By Alan Cooper

ISBN-10: 111876658X

ISBN-13: 9781118766583

The crucial interplay layout advisor, absolutely revised and up-to-date for the cellular age
About Face: The necessities of interplay layout, Fourth Edition is the most recent replace to the publication that formed and developed the panorama of interplay layout. This finished advisor takes the global shift to smartphones and capsules under consideration.  New details comprises discussions on cellular apps, contact interfaces, reveal measurement issues, and more. The new full-color inside and precise format greater illustrate smooth layout concepts. 

The interplay layout career is blooming with the luck of design-intensive businesses, priming shoppers to anticipate "design" as a serious factor of industry good fortune. shoppers have little tolerance for web pages, apps, and units that do not dwell as much as their expectancies, and the responding shift in enterprise philosophy has turn into widespread. About Face is the e-book that brought...

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Additional resources for About Face. The Essentials of Interaction Design

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Why Digital Products Fail Most digital products emerge from the development process like a sci-fi monster emerging from a bubbling tank. Instead of planning and executing with a focus on satisfying the needs of the people who use their products, companies end up creating solutions that—while technically advanced—are difficult to use and control. Like mad scientists, they fail because they have not imbued their creations with sufficient humanity. Why is this? What is it about the technology industry as a whole that makes it so inept at designing the interactive parts of digital products?

Using this scheme, Norman advocates Activity-Centered Design (ACD), which focuses first and foremost on understanding activities. He claims humans adapt to the tools at hand and that understanding the activities people perform with a set of tools can more favorably influence the design of those tools. The foundation of Norman’s thinking comes from Activity Theory, a Soviet-era Russian theory of psychology that emphasizes understanding who people are by understanding how they interact with the world.

Unfortunately, reducing an interactive product to a list of a hundred features doesn’t lend itself to the kind of graceful orchestration that is required to make complex technology useful. Adding “easy to use” as a checklist item does nothing to improve the situation. Developers, on the other hand, often have no shortage of input into the product’s final form and behavior. Because they are in charge of construction, they decide exactly what gets built. And they too have a different set of imperatives than the product’s eventual audience.

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About Face. The Essentials of Interaction Design by Alan Cooper

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