New PDF release: Adrian Frutiger Typefaces: The Complete Works (2nd Edition)

By Heidrun Osterer, Philipp Stamm

ISBN-10: 3038212601

ISBN-13: 9783038212607

The overseas construction of typefaces after 1950 was once decisively stimulated via the Swiss kind fashion designer Adrian Frutiger. His Univers typeface and the machine-readable font OCR-B, which used to be followed as an ISO typical, are milestones, as is his variety for the Paris airports, which set new criteria for signage forms and developed into the Frutiger typeface. together with his company forms, he helped to outline the general public profiles of businesses reminiscent of the japanese Shiseido line of cosmetics. In all he created a few fifty kinds, together with Ondine, Méridien, Avenir, and Vectora.

Based on conversations with Frutiger himself and on large examine in France, England, Germany, and Switzerland, this booklet presents a hugely distinctive and exact account of the kind designer’s inventive improvement. All of his forms – from the layout part to the selling level – are illustrated and analyzed on the subject of the expertise and comparable kinds. Hitherto unpublished varieties that have been by no means learned and multiple hundred trademarks entire the picture.

This moment, revised and multiplied examine variation, which now has an index, makes Frutiger’s fulfillment much more available.

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Extra info for Adrian Frutiger Typefaces: The Complete Works (2nd Edition)

Sample text

I worked on Ondine for six weeks at the most. I basically regarded it as a waste of time and effort. I knew it wouldn’t compete with Mistral, not in France, but Peignot didn’t mind, he merely wanted a handwritten font. Indeed, Ondine didn’t manage to stand up to the tough competition. Somehow it was alien to the French. They didn’t know that style of writing with a broad pen. French calligraphy continued along the lines of Calligraphiques noires 9 /12/, which were produced in the 19th century using a pointed pen.

There is an alternative V shape /26/, round at the bottom and thus halfway between U and V. Also, in the type specimen book compo dp there are two Rs and Os pictured, although the narrow O is in fact the zero /19/. Real narrow and expanded shapes were not included in Président. On the other hand, words cast on blocks were offered in size 8, oeil 2 and 3. Le Président, a brochure from 1958 shows the four words ` Rue' , ` Avenue' , ` Boulevard' and ` Place' . The A and V are very tightly kerned /01/.

Deberny & Peignot reacted to this with two measures: For one thing, they invested in typesetting technology with the adoption of the Photon-Lumitype photosetting machine (see page 58) and the introduction of the Typophane letter transfer sheets (see page 223). For another, they tried to promote jobbing headline typefaces to compete with those of their competitor, the Fonderie Olive in Marseille, which led the market. For this important field alphabets were produced by different designers for Deberny & Peignot.

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Adrian Frutiger Typefaces: The Complete Works (2nd Edition) by Heidrun Osterer, Philipp Stamm


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