Get Advances in National Brand and Private Label Marketing: PDF

By Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman

ISBN-10: 3319201816

ISBN-13: 9783319201818

ISBN-10: 3319201824

ISBN-13: 9783319201825

This booklet provides the newest study and up to date experiences within the box of nationwide model and personal label advertising. It covers a variety of issues, together with retailing, advertising, normal company, psychology, economics and information. It addresses various parts of program, similar to model naming and packaging judgements, expense elasticity, positioning, branding, shopper motivation, on-line groups, fiscal main issue, innovations in development and mature inner most labels. The contributions are prepared in line with the next topics: patron behaviour, strategic judgements, branding, industry tendencies and theoretical examine. The e-book provides a set of unique, rigorous and correct contributions from the 2015 nationwide manufacturers and personal Label advertising convention in Barcelona.

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Extra info for Advances in National Brand and Private Label Marketing: Second International Conference, 2015

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10 The second unrelated category, banking, bears the least resemblance to traditional supermarket products (Table 5). The strongest relationship for retailer banking customers is with also being a fuel customer, which has the highest R2 and Exp (b) values for both retailers. The next consistent relationship is with the premium tier PL, Tesco Finest and Sainsbury Taste the difference. Finally, we added the retailer patronage (a three category variable 0 ¼ not a shopper, 1 ¼ shopper but not main, 2 ¼ main supermarket) as an additional variable to the models.

Cat. no. 0). , & Gamble, P. (2006). Country-of-origin effects on Chinese wine consumers. British Food Journal, 108(5), 396–412. 1108/00070700610661367. , & Hamin. (2011). The role of culture, competitiveness and economic performance in explaining academic performance: A global market analysis for international student segmentation. Journal of Marketing for Higher Education, 21(2), 181–201. , & Hamin, H. (2014). Premium generic brand (PGB) choice vis-a-vis generic and national brands: A scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cross-cultural context.

Tung and Baumann (2009) established and empirically verified strong intra-national diversity in Western market, such as Australia and Canada. In wine marketing literature, the impact of intra-national diversity on consumers’ wine brand category choice is not yet will understood. If the market was not homogenous, we could comprehend the position of different wine products for the whole wine market driven by intra-national diversity. Our study is grounded on the up-to-data research area on the importance of intranational diversity and focuses on different ethnic groups’ wine brand category choice for different purchase scenarios.

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Advances in National Brand and Private Label Marketing: Second International Conference, 2015 by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman


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